Honda Breaks Global Sales and Production Records in 2007

In 2007, Honda supplied its products to 23,335,000 customers worldwide, up 3% on the previous year. 

Global sales of automobiles rose 6% to a record 3,767,000, driven by demand in many of the emerging markets around the world, in particular  China ,  South America and  Eastern Europe   supported by a solid sales increase coming from the  U.S .   

Sales of motorcycles rose 7% to a record 1 3 ,476,000, with  high  demand in  Asia and  South America . Honda continues its position as the world’s largest motorcycle manufacturer. 

Sales of Power Products declined slightly, down 5% to 6,092,000. 

Automobiles 
Five of Honda’s six global sales regions achieved record sales results .  China rose 31% to 428,000, South America by 30% to 117,000, Europe/Middle East/Africa by 23% to 480,000, Asia/Oceania by 9% to 343,000 and North America, Honda’s largest market , by 3% to 1,776,000. 

Motorcycles 
Two  of Honda’s sales regions achieved record sales results with  South America up 25% to 1,534,000 and Asia/Oceania up 4% to 9,596,000.  China also showed a major growth with sales up 29% to 1,166,000.  

Production 
Global production records were broken for both automobiles and motorcycles.  Automobiles production increased 8% to 3,911,000 compared with 2006. Motorcycle production also grew by 6% to 13,658,000 – again a substantial increment on the year before. These increases took place outside of  Japan , representing the continued success in Honda’s global policy of producing close to those markets where demand exists.