Takata's Motorcycle Airbag Named 2008 Automotive News PACE Award Finalist

Takata, a leading global supplier of automotive safety systems, has been named a finalist for the 2008 Automotive News PACE (Premier Automotive Suppliers' Contribution to Excellence) Award, for their pioneering advances in motorcycle airbags.

The motorcycle airbag was developed by Takata in a partnership with Honda Motor Company, and is currently available to consumers on the 2008 Honda Gold Wing.

Takata's motorcycle airbag design is the first on the market for motorcycle applications, and Honda is the only manufacturer to currently offer the technology. The National Highway Traffic Safety Administration (NHTSA) estimates approximately 5,000 people are killed annually from motorcycle accidents, and the motorcycle airbag was developed specifically to address this situation by improving motorcycle crashworthiness.

"As a company dedicated to the development of automotive life-saving technology advancements, we are elated to be recognized for our motorcycle airbag design," said Alby Berman, vice president of communications, Takata. "Our long-standing partnership with Honda Motor Company has enabled this ground-breaking technology to prove its life-saving application."

Recognizing superior innovation, technological advancement and business performance, the Automotive News PACE Award is open to suppliers that contribute products, processes, information technology, materials or services directly to the manufacture of cars or trucks. The award is accepted around the world as the industry symbol of innovation. Takata, along with other Automotive News PACE Award finalists, will undergo an extensive review process - including a site visit - by industry, academic and business leaders to select award winners, to be announced at a gala ceremony in Detroit on April 14, 2008.