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Honda Breaks Global Sales and Production Records in 2007

31 gennaio 2008

Honda Motor announced continued growth, with high demand and record sales for its automobiles and motorcycles across the world. 

In 2007, Honda supplied its products to 23,335,000 customers worldwide, up 3% on the previous year. 

Global sales of automobiles rose 6% to a record 3,767,000, driven by demand in many of the emerging markets around the world, in particular  China ,  South America and  Eastern Europe   supported by a solid sales increase coming from the  U.S .   

Sales of motorcycles rose 7% to a record 1 3 ,476,000, with  high  demand in  Asia and  South America . Honda continues its position as the world’s largest motorcycle manufacturer. 

Sales of Power Products declined slightly, down 5% to 6,092,000. 

Automobiles 
Five of Honda’s six global sales regions achieved record sales results .  China rose 31% to 428,000, South America by 30% to 117,000, Europe/Middle East/Africa by 23% to 480,000, Asia/Oceania by 9% to 343,000 and North America, Honda’s largest market , by 3% to 1,776,000. 

Motorcycles 
Two  of Honda’s sales regions achieved record sales results with  South America up 25% to 1,534,000 and Asia/Oceania up 4% to 9,596,000.  China also showed a major growth with sales up 29% to 1,166,000.  

Production 
Global production records were broken for both automobiles and motorcycles.  Automobiles production increased 8% to 3,911,000 compared with 2006. Motorcycle production also grew by 6% to 13,658,000 – again a substantial increment on the year before. These increases took place outside of  Japan , representing the continued success in Honda’s global policy of producing close to those markets where demand exists. 

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2007 Honda Global Sales and Production Results 

 

 

 

 

 

2006 

2007 

% change 

 

 

 

 

Total   Sales 

22,570,000 

23,335,000* 

+3% 

Automobiles 

3,550,000 

    3,767,000* 

+6% 

Motorcycles 

12,620.000 

13,476,000* 

+7% 

Power Products 

6,400,000 

     6,092,000     

-5% 

 

 

 

 

AUTOMOBILES 

 

 

 

 

 

 

 

Total Global Sales 

3,550,000 

3,767,000* 

+6% 

Japan 

702,000 

621,000 

-11% 

North America    (incl.   Mexico ) 

1,724,000 

1,776,000* 

+3% 

(US only) 

1,509,000 

1,551,000* 

+3% 

South America 

90,000 

117,000* 

+30% 

Europe/Middle East/ Africa 

390,000 

480,000* 

+23% 

(Europe(W,E, C +Russia, Ukraine) 

309,000 

376,000* 

+22% 

Asia & Oceania 

315,000 

343,000* 

+9% 

China 

326,000 

428,000* 

+31% 

 

 

 

 

Total Production 

3,633,000 

3,911,000* 

+8% 

Japan   (CBU + CKD) 

1,332,000 

1,331,000 

0% 

Rest of the World   (CBU    -    CKD) 

2,300.000 

2,579,000* 

+12% 

 

 

 

 

MOTORCYCLES 

 

 

 

 

 

 

 

Total Global Sales 

12,620,000 

13,476,000* 

+7% 

Japan 

351,000 

331,000 

-6% 

North America    (incl.   Mexico ) 

544,000 

470,000 

-14% 

South America 

1,224,000 

1,534,000* 

+25% 

Europe/Middle East/ Africa 

396,000 

377,000 

-5% 

Asia & Oceania 

9,197,000 

9,596,000* 

+4% 

China 

906,000 

1,166,000 

+29% 

 

 

 

 

Total Production 

12,852,000 

13,658,000* 

+6%    

 

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